Present-Day Corporate Communication A Practice-Oriented, State-of-the-Art Guide /
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Resumo: | XII, 677 p. 82 illus. text |
| Idioma: | inglês |
| Publicado em: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2018.
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| Edição: | 1st ed. 2018. |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1007/978-981-13-0402-6 |
| Formato: | Recurso Electrónico Livro |
Sumário:
- Chapter1:Introduction and principles
- Chapter2: Planning for corporate communication
- Chapter3: Media communication
- Chapter4: Employee(internal) communication
- Chapter5: Investor communication
- Chapter6: Political communication
- Chapter7: Conflict/crisis communication
- Chapter8: Other areas of corporate communication
- Chapter9: Non-profit organisations
- Chapter10: Talent criteria for corporate communication.