Present-Day Corporate Communication A Practice-Oriented, State-of-the-Art Guide /
| 第一著者: | |
|---|---|
| 団体著者: | |
| 要約: | XII, 677 p. 82 illus. text |
| 言語: | 英語 |
| 出版事項: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2018.
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| 版: | 1st ed. 2018. |
| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-981-13-0402-6 |
| フォーマット: | 電子媒体 eBook |
目次:
- Chapter1:Introduction and principles
- Chapter2: Planning for corporate communication
- Chapter3: Media communication
- Chapter4: Employee(internal) communication
- Chapter5: Investor communication
- Chapter6: Political communication
- Chapter7: Conflict/crisis communication
- Chapter8: Other areas of corporate communication
- Chapter9: Non-profit organisations
- Chapter10: Talent criteria for corporate communication.