Present-Day Corporate Communication A Practice-Oriented, State-of-the-Art Guide /

Present-Day Corporate Communication A Practice-Oriented, State-of-the-Art Guide /

מידע ביבליוגרפי
מחבר ראשי: Beger, Rudolf (Author)
מחבר תאגידי: SpringerLink (Online service)
סיכום:XII, 677 p. 82 illus.
text
שפה:אנגלית
יצא לאור: Singapore : Springer Nature Singapore : Imprint: Springer, 2018.
מהדורה:1st ed. 2018.
נושאים:
Communication in organizations.
Advertising media planning.
Communication in politics.
Corporate Communication.
Media Planning.
Political Communication.
גישה מקוונת:https://doi.org/10.1007/978-981-13-0402-6
פורמט: אלקטרוני ספר
תוכן הענינים:
  • Chapter1:Introduction and principles
  • Chapter2: Planning for corporate communication
  • Chapter3: Media communication
  • Chapter4: Employee(internal) communication
  • Chapter5: Investor communication
  • Chapter6: Political communication
  • Chapter7: Conflict/crisis communication
  • Chapter8: Other areas of corporate communication
  • Chapter9: Non-profit organisations
  • Chapter10: Talent criteria for corporate communication.

פריטים דומים