Language and Literature in a Glocal World

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Mehta, Sandhya Rao (Editor)
Summary:XIX, 240 p. 35 illus., 34 illus. in color.
text
Language:English
Published: Singapore : Springer Nature Singapore : Imprint: Springer, 2018.
Edition:1st ed. 2018.
Subjects:
Online Access:https://doi.org/10.1007/978-981-10-8468-3
Format: Electronic Book
Table of Contents:
  • 1. Exploring the Glocal World Sandhya Rao Mehta
  • PART 1: EXPLORING GLOCAL DISCOURSE. 2. Language in a Glocalized World Chandrika Balasubramanian
  • 3. Code Alternation and Entextualization in Bilingual Advertising: Identity Construction in India’s Amul Ads Rani Rubdy
  • 4. English in Thai Tourism: Global English as a Nexus of Practice Andrew Jocuns
  • 5. You are what you tweet: A Divergence in Code-Switching Practices in Cebuano and English Speakers in Philippines Glenn Abastillas
  • 6. Naming Food and Creating Identity in Transnational Contexts Rashmi Jacob and Alka Sharma
  • 7. The New Zealand Flag Debate Deconstructed George Horvath
  • PART 2: EXPLORING GLOCAL LITERATURE. 8. On Gender Silencing in Translation Agnieszka Pantuchowicz
  • 9. Looking at Myth in Modern MexicanLiterature Ian Almond
  • 10. Singularity and Multitude in Mohsin Hamid’s How to Get Filthy Rich in Rising Asia Micah Robbins
  • 11. Fears of Dissolution and Loss: Orhan Pamuk’s Characters in Relation to the Treaty of Sèvres Fran Hassencahl
  • 12. Global Connections On A Local Scale: A Writer’s Vision Simona Klimkova. 13. Textual Deformation in Translating Literature: An Arabic Version of Achebe's Things Fall Apart Mohamed-Habib Kahlaoui
  • 14. Pedagogical Perspectives on Travel Literature Rosalind Buckton-Tucker
  • Index.