Contemporary Case Studies on Fashion Production, Marketing and Operations

Библиографические подробности
Автор-организация:	SpringerLink (Online service)
Другие авторы:	Chow, Pui-Sze (Редактор), Chiu, Chun-Hung (Редактор), C. Y. Yip, Amy (Редактор), K. Y. Tang, Ailie (Редактор)
Примечания:	XIV, 243 p. 33 illus., 23 illus. in color. text
Язык:	английский
Опубликовано:	Singapore : Springer Nature Singapore : Imprint: Springer, 2018.
Издание:	1st ed. 2018.
Серии:	Springer Series in Fashion Business,
Предметы:	Marketing research. Business intelligence. Manufactures. Production management. Business logistics. Market Research and Competitive Intelligence. Machines, Tools, Processes. Production. Supply Chain Management.
Online-ссылка:	https://doi.org/10.1007/978-981-10-7007-5
Формат:	Электронный ресурс Книга

Оглавление:

Part I: Fashion Production
Chapter 1: Technological advance in fashion product development
Chapter 2: Sustainable fashion supply chains
Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management
Chapter 4: Retail franchising in emerging markets
Chapter 5: Brand development in China
Chapter 6: Social media marketing of fashion brands
Chapter 7: Multi-channel strategy
Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry
Chapter 9: RFID adoption in the fashion industry
Chapter 10: Fashion business as a social enterprise.

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