Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management /

Bibliographic Details
Main Author:	Thier, Karin (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XI, 119 p. 34 illus., 6 illus. in color. text
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018.
Edition:	1st ed. 2018.
Series:	Management for Professionals,
Subjects:	Branding (Marketing). Project management. Communication in organizations. Knowledge management. Branding. Project Management. Corporate Communication. Knowledge Management.
Online Access:	https://doi.org/10.1007/978-3-662-56383-0
Format:	Electronic Book

Internet