Customer-Committed How to Create Outstanding Customer Experiences and Strengthen Your Brand /
| Autore principale: | |
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| Ente Autore: | |
| Riassunto: | XIII, 140 p. 52 illus., 1 illus. in color. text |
| Lingua: | inglese |
| Pubblicazione: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2025.
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| Edizione: | 1st ed. 2025. |
| Soggetti: | |
| Accesso online: | https://doi.org/10.1007/978-3-658-47701-1 |
| Natura: | Elettronico Libro |
Sommario:
- The customer experience makes the difference
- Strategy: Establishing the foundation of a customer-connected organization
- Shaping the transformation to a customer-connected organization
- Creating customer-connected experiences
- Customer-connected brands – Best practice examples
- Summary and action needs
- Glossary.