Customer-Committed How to Create Outstanding Customer Experiences and Strengthen Your Brand /
| Hlavní autor: | |
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| Korporativní autor: | |
| Shrnutí: | XIII, 140 p. 52 illus., 1 illus. in color. text |
| Jazyk: | angličtina |
| Vydáno: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2025.
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| Vydání: | 1st ed. 2025. |
| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-658-47701-1 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- The customer experience makes the difference
- Strategy: Establishing the foundation of a customer-connected organization
- Shaping the transformation to a customer-connected organization
- Creating customer-connected experiences
- Customer-connected brands – Best practice examples
- Summary and action needs
- Glossary.