Digital Transformation in Sales How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide /

Digital Transformation in Sales, How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide /

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Rainsberger, Livia (Author)
সংস্থা লেখক: SpringerLink (Online service)
সংক্ষিপ্ত:XVIII, 275 p. 1 illus.
text
ভাষা:ইংরেজি
প্রকাশিত: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
সংস্করন:1st ed. 2023.
বিষয়গুলি:
Sales management.
Business information services.
Marketing.
Sales and Distribution.
IT in Business.
অনলাইন ব্যবহার করুন:https://doi.org/10.1007/978-3-658-38887-4
বিন্যাস: বৈদ্যুতিক গ্রন্থ
সূচিপত্রের সারণি:
  • Understanding Digital Transformation: Trends, developments, drivers, influence, impact
  • Sales technology and tools: Technology trap, digital sales tools
  • Strategy: sales models, sales organization
  • Conception: positioning, value proposition, digital customer profile, customer acquisition
  • Implementation: technology selection, competence building in the organization, technology and the human factor.

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