Digital Transformation in Sales How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Summary: | XVIII, 275 p. 1 illus. text |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2023.
|
| Edition: | 1st ed. 2023. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-38887-4 |
| Format: | Electronic Book |
Table of Contents:
- Understanding Digital Transformation: Trends, developments, drivers, influence, impact
- Sales technology and tools: Technology trap, digital sales tools
- Strategy: sales models, sales organization
- Conception: positioning, value proposition, digital customer profile, customer acquisition
- Implementation: technology selection, competence building in the organization, technology and the human factor.