Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /
| Korporativní autor: | |
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| Další autoři: | , |
| Shrnutí: | VIII, 140 p. 52 illus. text |
| Jazyk: | angličtina |
| Vydáno: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2022.
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| Vydání: | 1st ed. 2022. |
| Edice: | Management for Professionals,
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| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-658-35185-4 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- Multisensory Experiences in Digital Media
- A Good Product Name in the Semantic Network: Implicit Methods for Naming
- Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design
- Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot
- Toward an Engagement-Centric Sports Rights Valuation Model: Using Large-Scale Electrodermal Monitoring to Measure and Value Sports Broadcasting
- Love at First Click: Why Emotion Measurement Ensures the Economic Success of Online Services
- Leveraging Neuroscience-Based Insights to Improve Customer Experience
- Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience
- Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business
- Anticipated Regret in Decision-Making and Behaviour Change.