Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /
| Autor corporatiu: | |
|---|---|
| Altres autors: | , |
| Sumari: | VIII, 140 p. 52 illus. text |
| Idioma: | anglès |
| Publicat: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2022.
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| Edició: | 1st ed. 2022. |
| Col·lecció: | Management for Professionals,
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| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-658-35185-4 |
| Format: | Electrònic Llibre |
Taula de continguts:
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- Love at First Click: Why Emotion Measurement Ensures the Economic Success of Online Services
- Leveraging Neuroscience-Based Insights to Improve Customer Experience
- Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience
- Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business
- Anticipated Regret in Decision-Making and Behaviour Change.