Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Detaylı Bibliyografya
Müşterek Yazar:	SpringerLink (Online service)
Diğer Yazarlar:	Briesemeister, Benny B. (Editör), Selmer, Werner Klaus (Editör)
Özet:	VIII, 140 p. 52 illus. text
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Edisyon:	1st ed. 2022.
Seri Bilgileri:	Management for Professionals,
Konular:	Marketing. Psychobiology. Human behavior. Economics > Psychological aspects. Behavioral Neuroscience. Behavioral Economics.
Online Erişim:	https://doi.org/10.1007/978-3-658-35185-4
Materyal Türü:	Elektronik Kitap

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