Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Bibliografiska uppgifter
Institutionell upphovsman:	SpringerLink (Online service)
Övriga upphovsmän:	Briesemeister, Benny B. (Utgivare, redaktör, sammanställare), Selmer, Werner Klaus (Utgivare, redaktör, sammanställare)
Sammanfattning:	VIII, 140 p. 52 illus. text
Språk:	engelska
Publicerad:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Upplaga:	1st ed. 2022.
Serie:	Management for Professionals,
Ämnen:	Marketing. Psychobiology. Human behavior. Economics > Psychological aspects. Behavioral Neuroscience. Behavioral Economics.
Länkar:	https://doi.org/10.1007/978-3-658-35185-4
Materialtyp:	Elektronisk Bok

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