Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Библиографические подробности
Автор-организация:	SpringerLink (Online service)
Другие авторы:	Briesemeister, Benny B. (Редактор), Selmer, Werner Klaus (Редактор)
Примечания:	VIII, 140 p. 52 illus. text
Язык:	английский
Опубликовано:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Издание:	1st ed. 2022.
Серии:	Management for Professionals,
Предметы:	Marketing. Psychobiology. Human behavior. Economics > Psychological aspects. Behavioral Neuroscience. Behavioral Economics.
Online-ссылка:	https://doi.org/10.1007/978-3-658-35185-4
Формат:	Электронный ресурс Книга

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