Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Detalhes bibliográficos
Autor Corporativo:	SpringerLink (Online service)
Outros Autores:	Briesemeister, Benny B. (Editor), Selmer, Werner Klaus (Editor)
Resumo:	VIII, 140 p. 52 illus. text
Idioma:	inglês
Publicado em:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Edição:	1st ed. 2022.
Colecção:	Management for Professionals,
Assuntos:	Marketing. Psychobiology. Human behavior. Economics > Psychological aspects. Behavioral Neuroscience. Behavioral Economics.
Acesso em linha:	https://doi.org/10.1007/978-3-658-35185-4
Formato:	Recurso Electrónico Livro

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