Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
| 企業作者: | |
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| 其他作者: | , |
| 總結: | XI, 240 p. 34 illus. text |
| 語言: | 英语 |
| 出版: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2019.
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| 版: | 1st ed. 2019. |
| 叢編: | European Advertising Academy,
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| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-658-24878-9 |
| 格式: | 電子 圖書 |
書本目錄:
- Digital Communications and Multiple Touchpoints
- Creativity in Advertising
- Consumer Responses to Multiple Communications.