Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
| Awdur Corfforaethol: | |
|---|---|
| Awduron Eraill: | , |
| Crynodeb: | XI, 240 p. 34 illus. text |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2019.
|
| Rhifyn: | 1st ed. 2019. |
| Cyfres: | European Advertising Academy,
|
| Pynciau: | |
| Mynediad Ar-lein: | https://doi.org/10.1007/978-3-658-24878-9 |
| Fformat: | Electronig Llyfr |
Tabl Cynhwysion:
- Digital Communications and Multiple Touchpoints
- Creativity in Advertising
- Consumer Responses to Multiple Communications.