Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
| Údar corparáideach: | |
|---|---|
| Rannpháirtithe: | , |
| Achoimre: | XI, 240 p. 34 illus. text |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2019.
|
| Eagrán: | 1st ed. 2019. |
| Sraith: | European Advertising Academy,
|
| Ábhair: | |
| Rochtain ar líne: | https://doi.org/10.1007/978-3-658-24878-9 |
| Formáid: | Leictreonach Ríomhleabhar |
Clár na nÁbhar:
- Digital Communications and Multiple Touchpoints
- Creativity in Advertising
- Consumer Responses to Multiple Communications.