Advances in Advertising Research X Multiple Touchpoints in Brand Communication /

Detaylı Bibliyografya
Müşterek Yazar:	SpringerLink (Online service)
Diğer Yazarlar:	Bigne, Enrique (Editör), Rosengren, Sara (Editör)
Özet:	XI, 240 p. 34 illus. text
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
Edisyon:	1st ed. 2019.
Seri Bilgileri:	European Advertising Academy,
Konular:	Economics > Psychological aspects. Consumer behavior. Branding (Marketing). Telemarketing. Internet marketing. Economic Psychology. Consumer Behavior. Branding. Digital Marketing.
Online Erişim:	https://doi.org/10.1007/978-3-658-24878-9
Materyal Türü:	Elektronik Kitap

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