Advances in Advertising Research X Multiple Touchpoints in Brand Communication /

التفاصيل البيبلوغرافية
مؤلف مشترك:	SpringerLink (Online service)
مؤلفون آخرون:	Bigne, Enrique (المحرر), Rosengren, Sara (المحرر)
الملخص:	XI, 240 p. 34 illus. text
اللغة:	الإنجليزية
منشور في:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
الطبعة:	1st ed. 2019.
سلاسل:	European Advertising Academy,
الموضوعات:	Economics > Psychological aspects. Consumer behavior. Branding (Marketing). Telemarketing. Internet marketing. Economic Psychology. Consumer Behavior. Branding. Digital Marketing.
الوصول للمادة أونلاين:	https://doi.org/10.1007/978-3-658-24878-9
التنسيق:	الكتروني كتاب الكتروني

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