Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /

Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /

Podrobná bibliografie
Hlavní autor: Weindel, Julia Katharina (Autor)
Korporativní autor: SpringerLink (Online service)
Shrnutí:XXII, 195 p. 16 illus.
text
Jazyk:angličtina
Vydáno: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Vydání:1st ed. 2016.
Edice:Handel und Internationales Marketing Retailing and International Marketing,
Témata:
Marketing.
Sales management.
Sales and Distribution.
On-line přístup:https://doi.org/10.1007/978-3-658-15037-2
Médium: Elektronický zdroj Kniha
Obsah:
  • Introduction
  • Study 1: Sector-specific Antecedents of Retail Brand Equity
  • Study 2: Reciprocity between Perceived Value and Retail Brand Equity
  • Study 3: Interdependencies within Multichannel Retail Structures
  • Final Remarks
  • References
  • Appendix.

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