The Relationship of Body Weight and Skepticism towards Advertising
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Crynodeb: | XXI, 197 p. 48 illus. text |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
|
| Rhifyn: | 1st ed. 2016. |
| Cyfres: | Forschungsgruppe Konsum und Verhalten,
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| Pynciau: | |
| Mynediad Ar-lein: | https://doi.org/10.1007/978-3-658-14861-4 |
| Fformat: | Electronig Llyfr |
Tabl Cynhwysion:
- Definitions of Overweight, Self-Esteem and Skepticism towards Advertising
- Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory
- Influencing Factors
- Empirical Studies and Implications.