Nonmarket Strategy in Business Organizations A Global Assessment /
| Κύριος συγγραφέας: | |
|---|---|
| Συγγραφή απο Οργανισμό/Αρχή: | |
| Περίληψη: | XVII, 205 p. 10 illus. text |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
|
| Έκδοση: | 1st ed. 2019. |
| Θέματα: | |
| Διαθέσιμο Online: | https://doi.org/10.1007/978-3-319-93242-2 |
| Μορφή: | Ηλεκτρονική πηγή Βιβλίο |
Πίνακας περιεχομένων:
- Preface
- Acknowledgements
- Chapter 1 Introduction
- Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis
- Chapter 4 Nonmarket Strategy in the United States
- Chapter 5 Nonmarket Strategy in the United Kingdom
- Chapter 6 Nonmarket Strategy in India
- Chapter 7 Nonmarket Strategy in Mexico
- Chapter 8 Nonmarket Strategy in Venezuela
- Chapter 9 Nonmarket Strategy in Egypt
- Chapter 10 Nonmarket Strategy in China
- Chapter 11 Nonmarket Strategy in Turkey
- Chapter 12: Nonmarket Strategy in Poland
- Chapter 13 Nonmarket Strategy in Ghana
- Chapter 14 Conclusions
- References. .