Distribution Strategy The BESTX® Method for Sustainably Managing Networks and Channels /

Distribution Strategy The BESTX® Method for Sustainably Managing Networks and Channels /

מידע ביבליוגרפי
מחבר ראשי: Moretti, Livio (Author)
מחבר תאגידי: SpringerLink (Online service)
סיכום:XVI, 216 p. 81 illus., 77 illus. in color.
text
שפה:אנגלית
יצא לאור: Cham : Springer International Publishing : Imprint: Springer, 2019.
מהדורה:1st ed. 2019.
סדרה:Management for Professionals,
נושאים:
Sales management.
Production management.
Strategic planning.
Leadership.
Sales and Distribution.
Operations Management.
Business Strategy and Leadership.
גישה מקוונת:https://doi.org/10.1007/978-3-319-91959-1
פורמט: אלקטרוני ספר
תוכן הענינים:
  • Introduction to Distribution Strategy
  • Phase 1 - Build the End-State Strategy
  • Phase 2 - Evaluate Context: Transactional Analysis, Competition, Channels
  • Phase 3 - Segment Channels and Partners
  • Phase 4 - Commercial Terms Redesign. Phase 5 - Execute: Infrastructure and Tracking
  • Common Pitfalls
  • Business Intelligence
  • Annex: Case Study - The Pharmaceutical Industry
  • Final Remark. .

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