Emerging Issues in Global Marketing A Shifting Paradigm /
| সংস্থা লেখক: | |
|---|---|
| অন্যান্য লেখক: | , |
| সংক্ষিপ্ত: | XXX, 374 p. 79 illus., 60 illus. in color. text |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
Cham :
Springer International Publishing : Imprint: Springer,
2018.
|
| সংস্করন: | 1st ed. 2018. |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://doi.org/10.1007/978-3-319-74129-1 |
| বিন্যাস: | বৈদ্যুতিক গ্রন্থ |
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- Cross-Border E-Commerce: A New Driver of Global Trade
- Standardized Global Brand Management Using C-D Maps
- Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence
- Re-Configuring the Marketing Mix to Counter the Counterfeits in the Global Arena
- Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises
- E-Commerce in Emerging Economies: A Multi-Theoretical and Multi-Level Framework and Global Firm Strategies
- CSR-driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs
- Case Study of Corporate Social Responsibility in Japanese Pharmaceutical Companies: A Comparison with Western Firms
- How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption?
- Putting African Country Development into Macromarketing Perspective.