Emerging Issues in Global Marketing A Shifting Paradigm /
| Coauteur: | |
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| Andere auteurs: | , |
| Samenvatting: | XXX, 374 p. 79 illus., 60 illus. in color. text |
| Taal: | Engels |
| Gepubliceerd in: |
Cham :
Springer International Publishing : Imprint: Springer,
2018.
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| Editie: | 1st ed. 2018. |
| Onderwerpen: | |
| Online toegang: | https://doi.org/10.1007/978-3-319-74129-1 |
| Formaat: | Elektronisch Boek |
Inhoudsopgave:
- The Changing Nature of Global Marketing: A New Perspective
- A Thematic Exploration of the Changing Trends in Political Risk and Global Marketing Scholarship in the Last Three Decades (1986-2015): Implications and Future Research
- Does Country or Culture Matter in Global Marketing? An Empirical Investigation of Service Quality and Satisfaction Model with Moderators in Three Countries
- Cross-Border E-Commerce: A New Driver of Global Trade
- Standardized Global Brand Management Using C-D Maps
- Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence
- Re-Configuring the Marketing Mix to Counter the Counterfeits in the Global Arena
- Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises
- E-Commerce in Emerging Economies: A Multi-Theoretical and Multi-Level Framework and Global Firm Strategies
- CSR-driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs
- Case Study of Corporate Social Responsibility in Japanese Pharmaceutical Companies: A Comparison with Western Firms
- How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption?
- Putting African Country Development into Macromarketing Perspective.