Emerging Issues in Global Marketing A Shifting Paradigm /
| Autor corporatiu: | |
|---|---|
| Altres autors: | , |
| Sumari: | XXX, 374 p. 79 illus., 60 illus. in color. text |
| Idioma: | anglès |
| Publicat: |
Cham :
Springer International Publishing : Imprint: Springer,
2018.
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| Edició: | 1st ed. 2018. |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-319-74129-1 |
| Format: | Electrònic Llibre |
Taula de continguts:
- The Changing Nature of Global Marketing: A New Perspective
- A Thematic Exploration of the Changing Trends in Political Risk and Global Marketing Scholarship in the Last Three Decades (1986-2015): Implications and Future Research
- Does Country or Culture Matter in Global Marketing? An Empirical Investigation of Service Quality and Satisfaction Model with Moderators in Three Countries
- Cross-Border E-Commerce: A New Driver of Global Trade
- Standardized Global Brand Management Using C-D Maps
- Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence
- Re-Configuring the Marketing Mix to Counter the Counterfeits in the Global Arena
- Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises
- E-Commerce in Emerging Economies: A Multi-Theoretical and Multi-Level Framework and Global Firm Strategies
- CSR-driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs
- Case Study of Corporate Social Responsibility in Japanese Pharmaceutical Companies: A Comparison with Western Firms
- How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption?
- Putting African Country Development into Macromarketing Perspective.