The Patent Medicines Industry in Georgian England Constructing the Market by the Potency of Print /

Bibliographic Details
Main Author: Mackintosh, Alan (Author)
Corporate Author: SpringerLink (Online service)
Summary:XVI, 320 p. 9 illus., 7 illus. in color.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Edition:1st ed. 2018.
Series:Medicine and Biomedical Sciences in Modern History,
Subjects:
Online Access:https://doi.org/10.1007/978-3-319-69778-9
Format: Electronic Book
Table of Contents:
  • 1. Introduction
  • 2. The Status of Patent Medicines
  • 3. Constructing the Industry
  • 4. Connecting the Country
  • 5. Supplying the Consumer
  • 6. Persuading the Poorly
  • 7. Utilising the Imagination as Therapy
  • 8. Harnessing the Potency of Print
  • 9. The Legacy of the Patent Medicines Industry.