Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /

Detalles Bibliográficos
Autor Corporativo:	SpringerLink (Online service)
Outros autores:	Krey, Nina (Editor), Rossi, Patricia (Editor)
Summary:	XL, 816 p. 25 illus., 13 illus. in color. text
Idioma:	inglés
Publicado:	Cham : Springer International Publishing : Imprint: Springer, 2018.
Edición:	1st ed. 2018.
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:	Customer relations > Management. Telemarketing. Internet marketing. Quantitative research. Customer Relationship Management. Digital Marketing. Data Analysis and Big Data.
Acceso en liña:	https://doi.org/10.1007/978-3-319-66023-3
Formato:	Electrónico Libro

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