Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /

Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /

Detaylı Bibliyografya
Müşterek Yazar: SpringerLink (Online service)
Diğer Yazarlar: Krey, Nina (Editör), Rossi, Patricia (Editör)
Özet:XL, 816 p. 25 illus., 13 illus. in color.
text
Dil:İngilizce
Baskı/Yayın Bilgisi: Cham : Springer International Publishing : Imprint: Springer, 2018.
Edisyon:1st ed. 2018.
Seri Bilgileri:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Konular:
Customer relations > Management.
Telemarketing.
Internet marketing.
Quantitative research.
Customer Relationship Management.
Digital Marketing.
Data Analysis and Big Data.
Online Erişim:https://doi.org/10.1007/978-3-319-66023-3
Materyal Türü: Elektronik Kitap

Internet

https://doi.org/10.1007/978-3-319-66023-3

Benzer Materyaller