Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /

Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /

書目詳細資料
企業作者: SpringerLink (Online service)
其他作者: Krey, Nina (Editor), Rossi, Patricia (Editor)
總結:XL, 816 p. 25 illus., 13 illus. in color.
text
語言:英语
出版: Cham : Springer International Publishing : Imprint: Springer, 2018.
版:1st ed. 2018.
叢編:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
主題:
Customer relations > Management.
Telemarketing.
Internet marketing.
Quantitative research.
Customer Relationship Management.
Digital Marketing.
Data Analysis and Big Data.
在線閱讀:https://doi.org/10.1007/978-3-319-66023-3
格式: 電子 圖書

因特網

https://doi.org/10.1007/978-3-319-66023-3

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