Strategy in Airline Loyalty Frequent Flyer Programs /

Strategy in Airline Loyalty Frequent Flyer Programs /

Bibliographic Details
Main Author:	de Boer, Evert R. (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XXXII, 268 p. 17 illus., 1 illus. in color. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Edition:	1st ed. 2018.
Subjects:	Strategic planning. Leadership. Service industries. Marketing research. Business intelligence. Business Strategy and Leadership. Services. Market Research and Competitive Intelligence.
Online Access:	https://doi.org/10.1007/978-3-319-62600-0
Format:	Electronic Book

Similar Items

Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs /
by: Gavinelli, Laura
Published: (2016)

International Marketing Strategy The Country of Origin Effect on Decision-Making in Practice /
by: Pegan, Giovanna, et al.
Published: (2020)

Adaptability Through Dynamic Capabilities How Management Can Recognize Opportunities and Threats /
by: Endres, Herbert
Published: (2018)

Competitiveness Creation and Maintenance in the Postal Services Industry A Lithuanian Case Study /
by: Pilinkienė, Vaida, et al.
Published: (2017)

Find Your Market-Oriented Competitive Advantage A Toolkit for Strategy and Branding /
by: Vierula, Markku
Published: (2024)

Cosmetics Marketing Strategy in the Era of the Digital Ecosystem Revolutionizing Beauty in the New Market Frontier /
by: Park, Young Won, et al.
Published: (2024)

Intelligence Studies in Business A Guide to Navigating the Competitive Landscape /
by: Solberg Söilen, Klaus
Published: (2024)

Designing Performance Measurement Systems Theory and Practice of Key Performance Indicators /
by: Franceschini, Fiorenzo, et al.
Published: (2019)

Business Model Pioneers How Innovators Successfully Implement New Business Models /
by: Voigt, Kai-Ingo, et al.
Published: (2017)

Market Entry into the USA Why European Companies Fail and How to Succeed /
by: Drews, Ralf, et al.
Published: (2016)

Nonmarket Strategy in Business Organizations A Global Assessment /
by: Parnell, John A.
Published: (2019)

Competitive Advantage of Customer Centricity
by: Parniangtong, Sathit
Published: (2017)

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan /
by: Kohlbacher, Florian, et al.
Published: (2016)

The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level /
by: Shaw, Colin, et al.
Published: (2016)

Design Thinking for Strategy Innovating Towards Competitive Advantage /
by: Diderich, Claude
Published: (2020)

Trend Management How to Effectively Use Trend-Knowledge in Your Company /
by: Blechschmidt, Jörg
Published: (2022)

Trend Management How to Effectively Use Trend-Knowledge in Your Company /
by: Blechschmidt, Jörg
Published: (2025)

Design Thinking for Strategy Innovating Towards Competitive Advantage /
by: Diderich, Claude
Published: (2025)

Ethics and Neuromarketing Implications for Market Research and Business Practice /
Published: (2017)

Return of the Hustle The Art of Marketing With Music /
by: Sheinkop, Eric
Published: (2016)

The Pricing Compass Finding the Solution to Your Pricing Puzzle /
by: Yang, Jan Y.
Published: (2024)

Sustainable Entrepreneurship The Role of Collaboration in the Global Economy /
Published: (2019)

Moralising Global Markets The Creativity of International Business Discourse /
by: Cerne, Annette
Published: (2019)

Goliath Strikes Back How Traditional Retailers Are Winning Back Customers from Ecommerce Startups /
by: Cohan, Peter S.
Published: (2020)

The Data-Driven Project Manager A Statistical Battle Against Project Obstacles /
by: Vanhoucke, Mario
Published: (2018)

Advances in Kaiyu Studies From Shop-Around Movements Through Behavioral Marketing to Town Equity Research /
Published: (2018)

Using Installed Base Selling to Maximize Revenue A Step-by-Step Approach to Achieving Long-Term Profitable Growth /
by: Gicquel, Remi, et al.
Published: (2020)

Total Revenue Management (TRM) Case Studies, Best Practices and Industry Insights /
by: Helmold, Marc
Published: (2020)

Next Stop Metaverse A Quick Guide to Concepts, Uses, and Potential for Research and Practice /
by: Kreutzer, Ralf T., et al.
Published: (2023)

The Strategy Planning Process Analyses, Options, Projects /
by: Grünig, Rudolf, et al.
Published: (2018)

Predictive Intelligence for Data-Driven Managers Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies /
by: Seebacher, Uwe
Published: (2021)

From Big Data to Intelligent Data An Applied Perspective /
by: Harfoush, Fady A.
Published: (2021)

Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata /
by: Meier, Beat
Published: (2020)

Advances in National Brand and Private Label Marketing Ninth International Conference, 2022 /
Published: (2022)

CRM Goes Digital Design and Use of Digital Customer Interface in Marketing, Sales and Service /
Published: (2025)

The Strategy Planning Process Strategic Analyses, Objectives, Options and Projects /
by: Grünig, Rudolf, et al.
Published: (2022)

Advances in Digital Marketing and eCommerce Third International Conference, 2022 /
Published: (2022)

Fandom Analytics Creating and Harnessing Consumer and Cultural Passion /
by: Lewis, Michael
Published: (2024)

Applied Artificial Intelligence in Business Concepts and Cases /
by: Chan, Leong, et al.
Published: (2022)

Emerging Technologies in Business Innovation Strategies for Competitive Advantage /
Published: (2024)