Strategy in Airline Loyalty Frequent Flyer Programs /

Bibliographic Details
Main Author:	de Boer, Evert R. (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XXXII, 268 p. 17 illus., 1 illus. in color. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Edition:	1st ed. 2018.
Subjects:	Strategic planning. Leadership. Service industries. Marketing research. Business intelligence. Business Strategy and Leadership. Services. Market Research and Competitive Intelligence.
Online Access:	https://doi.org/10.1007/978-3-319-62600-0
Format:	Electronic Book

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