Brand Gender Increasing Brand Equity through Brand Personality /

Brand Gender Increasing Brand Equity through Brand Personality /

Podrobná bibliografie
Hlavní autor: Lieven, Theo (Autor)
Korporativní autor: SpringerLink (Online service)
Shrnutí:XX, 265 p. 34 illus., 4 illus. in color.
text
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Vydání:1st ed. 2018.
Témata:
Branding (Marketing).
Consumer behavior.
Management.
Social structure.
Equality.
Retail trade.
Telemarketing.
Internet marketing.
Branding.
Consumer Behavior.
Social Structure.
Trade and Retail.
Digital Marketing.
On-line přístup:https://doi.org/10.1007/978-3-319-60219-6
Médium: Elektronický zdroj Kniha

Internet

https://doi.org/10.1007/978-3-319-60219-6

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