Brand Gender Increasing Brand Equity through Brand Personality /

Brand Gender Increasing Brand Equity through Brand Personality /

Bibliografske podrobnosti
Glavni avtor: Lieven, Theo (Author)
Korporativna značnica: SpringerLink (Online service)
Izvleček:XX, 265 p. 34 illus., 4 illus. in color.
text
Jezik:angleščina
Izdano: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Izdaja:1st ed. 2018.
Teme:
Branding (Marketing).
Consumer behavior.
Management.
Social structure.
Equality.
Retail trade.
Telemarketing.
Internet marketing.
Branding.
Consumer Behavior.
Social Structure.
Trade and Retail.
Digital Marketing.
Online dostop:https://doi.org/10.1007/978-3-319-60219-6
Format: Elektronski Knjiga

Internet

https://doi.org/10.1007/978-3-319-60219-6

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