Analytics in Smart Tourism Design Concepts and Methods /

Analytics in Smart Tourism Design Concepts and Methods /

Opis bibliograficzny
Korporacja: SpringerLink (Online service)
Kolejni autorzy: Xiang, Zheng (Redaktor), Fesenmaier, Daniel R. (Redaktor)
Streszczenie:XVI, 307 p. 58 illus., 40 illus. in color.
text
Język:angielski
Wydane: Cham : Springer International Publishing : Imprint: Springer, 2017.
Wydanie:1st ed. 2017.
Seria:Tourism on the Verge,
Hasła przedmiotowe:
Tourism.
Management.
Quantitative research.
Telemarketing.
Internet marketing.
Tourism Management.
Data Analysis and Big Data.
Digital Marketing.
Dostęp online:https://doi.org/10.1007/978-3-319-44263-1
Format: Elektroniczne Książka
Spis treści:
  • Introduction
  • Part I: Travel Demand Analytics
  • Part II: Analytics in Every Day Life and Travel
  • Part III: Tourism Geoanalytics
  • Part IV: Web and Social Media Analytics: Concepts and Methods
  • Part V: Case Studies in Web and Social Media Analytics
  • Closing Remarks. .

Podobne zapisy