Analytics in Smart Tourism Design Concepts and Methods /

Analytics in Smart Tourism Design Concepts and Methods /

Bibliografische gegevens
Coauteur: SpringerLink (Online service)
Andere auteurs: Xiang, Zheng (Redacteur), Fesenmaier, Daniel R. (Redacteur)
Samenvatting:XVI, 307 p. 58 illus., 40 illus. in color.
text
Taal:Engels
Gepubliceerd in: Cham : Springer International Publishing : Imprint: Springer, 2017.
Editie:1st ed. 2017.
Reeks:Tourism on the Verge,
Onderwerpen:
Tourism.
Management.
Quantitative research.
Telemarketing.
Internet marketing.
Tourism Management.
Data Analysis and Big Data.
Digital Marketing.
Online toegang:https://doi.org/10.1007/978-3-319-44263-1
Formaat: Elektronisch E-boek
Inhoudsopgave:
  • Introduction
  • Part I: Travel Demand Analytics
  • Part II: Analytics in Every Day Life and Travel
  • Part III: Tourism Geoanalytics
  • Part IV: Web and Social Media Analytics: Concepts and Methods
  • Part V: Case Studies in Web and Social Media Analytics
  • Closing Remarks. .

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