Food Advertising Nature, Impact and Regulation /

מידע ביבליוגרפי
מחבר ראשי: Gunter, Barrie (Author)
מחבר תאגידי: SpringerLink (Online service)
סיכום:VII, 303 p.
text
שפה:אנגלית
יצא לאור: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2016.
מהדורה:1st ed. 2016.
נושאים:
גישה מקוונת:https://doi.org/10.1007/978-3-319-40706-7
פורמט: אלקטרוני ספר
תוכן הענינים:
  • 1.What are the Concerns about Food Advertising?
  • 2.What is the Balance of Evidence for the Effects of Food Advertising?
  • 3.What is the Potential for Exposure to Food Advertising?
  • 4.Food Advertising: Informative, Misleading or Deceptive?
  • 5.Does Food Advertising Influence People’s Food Preferences?
  • 6.Does Food Advertising Affect People’s Health and Well-Being?
  • 7.How Important are Other Factors in Understanding Consumers Responses to Food Promotion?
  • 8.What Regulatory Challenges Does Food Advertising Present?