Designing and Managing Industrial Product-Service Systems
| Main Authors: | , , |
|---|---|
| מחבר תאגידי: | |
| סיכום: | VII, 101 p. 30 illus., 13 illus. in color. text |
| שפה: | אנגלית |
| יצא לאור: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| מהדורה: | 1st ed. 2017. |
| סדרה: | SpringerBriefs in Operations Management,
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| נושאים: | |
| גישה מקוונת: | https://doi.org/10.1007/978-3-319-40430-1 |
| פורמט: | אלקטרוני ספר אלקטרוני |
תוכן הענינים:
- Introduction
- Servitization – Service Infusion in Manufacturing
- Integrated product-service systems
- Industrial Services as Marketing and Operations Strategy
- Improving marketing and operation strategy through services
- Service delivery
- Managing service delivery
- Role of technology in servitization
- Pricing decisions- from ownership to subscription
- Value chain effects
- Conclusions.