Designing and Managing Industrial Product-Service Systems
| Κύριοι συγγραφείς: | , , |
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| Συγγραφή απο Οργανισμό/Αρχή: | |
| Περίληψη: | VII, 101 p. 30 illus., 13 illus. in color. text |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| Έκδοση: | 1st ed. 2017. |
| Σειρά: | SpringerBriefs in Operations Management,
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| Θέματα: | |
| Διαθέσιμο Online: | https://doi.org/10.1007/978-3-319-40430-1 |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Πίνακας περιεχομένων:
- Introduction
- Servitization – Service Infusion in Manufacturing
- Integrated product-service systems
- Industrial Services as Marketing and Operations Strategy
- Improving marketing and operation strategy through services
- Service delivery
- Managing service delivery
- Role of technology in servitization
- Pricing decisions- from ownership to subscription
- Value chain effects
- Conclusions.