Mind Genomics A Guide to Data-Driven Marketing Strategy /

Mind Genomics A Guide to Data-Driven Marketing Strategy /

Bibliographic Details
Main Authors: Milutinovic, Veljko (Author), Salom, Jakob (Author)
Corporate Author: SpringerLink (Online service)
Summary:XV, 115 p. 142 illus.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:SpringerBriefs in Business,
Subjects:
Marketing.
Data mining.
Psychobiology.
Human behavior.
Experimental economics.
Data Mining and Knowledge Discovery.
Behavioral Neuroscience.
Experimental Economics.
Online Access:https://doi.org/10.1007/978-3-319-39733-7
Format: Electronic eBook
Table of Contents:
  • Introduction to Basic Concepts of Mind Genomics
  • Research Challenges
  • Case Studies
  • The Infrastructure Framework for Mind Genomics
  • An Efficient Technological Support for Mind Genomics
  • Conclusions.

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