Mind Genomics A Guide to Data-Driven Marketing Strategy /

Mind Genomics A Guide to Data-Driven Marketing Strategy /

Podrobná bibliografie
Hlavní autoři: Milutinovic, Veljko (Autor), Salom, Jakob (Autor)
Korporativní autor: SpringerLink (Online service)
Shrnutí:XV, 115 p. 142 illus.
text
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2016.
Vydání:1st ed. 2016.
Edice:SpringerBriefs in Business,
Témata:
Marketing.
Data mining.
Psychobiology.
Human behavior.
Experimental economics.
Data Mining and Knowledge Discovery.
Behavioral Neuroscience.
Experimental Economics.
On-line přístup:https://doi.org/10.1007/978-3-319-39733-7
Médium: Elektronický zdroj Kniha
Obsah:
  • Introduction to Basic Concepts of Mind Genomics
  • Research Challenges
  • Case Studies
  • The Infrastructure Framework for Mind Genomics
  • An Efficient Technological Support for Mind Genomics
  • Conclusions.

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