International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth /
| 団体著者: | |
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| その他の著者: | , |
| 要約: | XXI, 154 p. 10 illus., 7 illus. in color. text |
| 言語: | 英語 |
| 出版事項: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2016.
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| 版: | 1st ed. 2016. |
| シリーズ: | International Marketing and Management Research,
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| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-3-319-33846-0 |
| フォーマット: | 電子媒体 図書 |
目次:
- Part 1: Manufacturing
- 1. Indian Small Manufacturing Firms: Achieving Competitive Advantage
- Part 2: Marketing
- 2. Should The Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding
- 3. The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study
- Part 3: Economy
- 4. The Growing Economic Role of China in Africa: The Case of the Democratic Republic of Congo
- Part 4 Education
- 5. Accreditation in a French Business School from the Student Perspective
- Part 5: Growth
- 6. Amazon Pays to Quit!
- 7. Power Tools for Gold - Doing or Not Doing Business with North Korea?- 8. To sell or not to sell? The Financial and Socio-Emotional Dilemma of the Ownership Decision in the Family Business.