Services Marketing Cases in Emerging Markets An Asian Perspective /

Services Marketing Cases in Emerging Markets An Asian Perspective /

Dettagli Bibliografici
Ente Autore: SpringerLink (Online service)
Altri autori: Roy, Sanjit Kumar (Redattore), Mutum, Dilip S. (Redattore), Nguyen, Bang (Redattore)
Riassunto:X, 184 p. 28 illus., 24 illus. in color.
text
Lingua:inglese
Pubblicazione: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edizione:1st ed. 2017.
Soggetti:
Marketing.
Service industries.
International economic integration.
Globalization.
Services.
Emerging Markets and Globalization.
Accesso online:https://doi.org/10.1007/978-3-319-32970-3
Natura: Elettronico Libro
Sommario:
  • Service experience and co-creation
  • Service branding and Servicescapes
  • Transformative services.

Documenti analoghi