Services Marketing Cases in Emerging Markets An Asian Perspective /
| 企业作者: | |
|---|---|
| 其他作者: | , , |
| 总结: | X, 184 p. 28 illus., 24 illus. in color. text |
| 语言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| 版: | 1st ed. 2017. |
| 主题: | |
| 在线阅读: | https://doi.org/10.1007/978-3-319-32970-3 |
| 格式: | 电子 图书 |
书本目录:
- Service experience and co-creation
- Service branding and Servicescapes
- Transformative services.