Services Marketing Cases in Emerging Markets An Asian Perspective /
| Müşterek Yazar: | |
|---|---|
| Diğer Yazarlar: | , , |
| Özet: | X, 184 p. 28 illus., 24 illus. in color. text |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| Edisyon: | 1st ed. 2017. |
| Konular: | |
| Online Erişim: | https://doi.org/10.1007/978-3-319-32970-3 |
| Materyal Türü: | Elektronik Kitap |
İçindekiler:
- Service experience and co-creation
- Service branding and Servicescapes
- Transformative services.