Services Marketing Cases in Emerging Markets An Asian Perspective /
| Coauteur: | |
|---|---|
| Andere auteurs: | , , |
| Samenvatting: | X, 184 p. 28 illus., 24 illus. in color. text |
| Taal: | Engels |
| Gepubliceerd in: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
|
| Editie: | 1st ed. 2017. |
| Onderwerpen: | |
| Online toegang: | https://doi.org/10.1007/978-3-319-32970-3 |
| Formaat: | Elektronisch Boek |
Inhoudsopgave:
- Service experience and co-creation
- Service branding and Servicescapes
- Transformative services.