Services Marketing Cases in Emerging Markets An Asian Perspective /
| Údar corparáideach: | |
|---|---|
| Rannpháirtithe: | , , |
| Achoimre: | X, 184 p. 28 illus., 24 illus. in color. text |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
|
| Eagrán: | 1st ed. 2017. |
| Ábhair: | |
| Rochtain ar líne: | https://doi.org/10.1007/978-3-319-32970-3 |
| Formáid: | Leictreonach LEABHAR |
Clár na nÁbhar:
- Service experience and co-creation
- Service branding and Servicescapes
- Transformative services.