Services Marketing Cases in Emerging Markets An Asian Perspective /
| Erakunde egilea: | |
|---|---|
| Beste egile batzuk: | , , |
| Gaia: | X, 184 p. 28 illus., 24 illus. in color. text |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
|
| Edizioa: | 1st ed. 2017. |
| Gaiak: | |
| Sarrera elektronikoa: | https://doi.org/10.1007/978-3-319-32970-3 |
| Formatua: | Baliabide elektronikoa Liburua |
Aurkibidea:
- Service experience and co-creation
- Service branding and Servicescapes
- Transformative services.